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fal's founders discuss their platform for generative video models, explaining the technical challenges, market dynamics, and potential future of AI-generated media across industries like education, entertainment, and advertising.
A technical journey through the evolution of generative media, focusing on FAL's strategic pivot to specialize in optimizing image and video model inference, scaling from a few developers to serving over 2 million developers with 350 unique models across image, video, and audio generation.